"At a time when business is dazzled by the idea of Big Data - and popular culture is rushing to embrace the disembodied world of cyberspace - Roberts offers a brilliantly powerful case for looking at the physical world we inhabit. Lively, provocative and informative, The Power of Not Thinking explains the root meaning of "embodied" knowledge in a way that has implications for business executives and policy makers working in any sphere. If you are handling Big Data, or hoping that technology can solve your problems, you should read this - and learn the power of anthropology to show how our entire ecosystem works, including our bodies."
Gillian Tett
/ Chair Editorial Board, Editor-at-large, US – The Financial Times