A nice articulation of a role for anthropology:
"I think there is a role for anthropology along all of the steps of the design process. But of course I would say that. Anthropology can help inspire new designs by providing profiles of users and stories about contexts of use. Anthropologists can play on design teams as designs get developed to sensitize designers to culturally and context specific issues. And finally, anthropologists can evaluate the effectiveness of designs through studies of actual use in context, either prototype, pilot, or after product roll-out."